CIAK Common Initiatives to Acknowledge and valorize tourism potential of the programme area through cinema” is funded by the Interreg V-A Greece-Italy Programme 2014-2020. The project, financed under Priority Axis 2 – Integrated Environmental Management- with a budget of about 900.000,00 €, aims to promote the valorisation of Apulia and Greek regions through initiatives linked to the audio-visual sector, providing an opportunity to raise awareness and improve the attractiveness of these territories and their historical and scenic beauty as a catalyst for tourism development.


Apulia Film Commission Foundation is the lead beneficiary of this project in cooperation with four Greek partners -the Region of Epirus, the Region of Ionian Islands, the Region of Western Greece and the Ionian University-Research Committee. Associated partner is the Puglia Region Department for Economy of Culture, Tourism and Valorization of Territory.



The main overall objective is to foster the valorisation of the involved areas, by exploiting the well-known impact of images, focusing cooperation in implementing initiatives linked to audio-visual sector, providing an opportunity to raise awareness and then disseminate the image of these territories and their historical and scenic beauty to become a growth asset.




CIAK will implement a comprehensive programme of cross-border activities between the participating institutions to exchange good practices regarding the use of screen sector as a catalyst for tourism development. Among the activities:


  • A screenwriting international seminar articulated in 3workshops, lasting 3 weeks, alternately in stable position and itinerant that allows 15 screenwriters coming from all over the world to develop an original screenplay set in the involved regions;
  • The production of 10 short movies about the memory of the common story of Greece and Italy with young directors from involved regions;
  • Support to several Festivals in the project area focused on cinema to promote the distribution of Greek and Italian movies in each country.

CIAK will make use of screen sector to promote the intangible cultural sector and valorise natural assets of the project territory. The main expected result is improving attractiveness of the area and foster a sustainable development by generating socio-economic impacts through hosting a film crew or other events, by producing increased number of visitors as well as stimulating new sustainable services for tourists. Therefore, project activities will create benefits to local communities, tourism and screen sector operators. Furthermore, CIAK allows to transfer identified good practice from more experienced to less experienced regions, testing methodologies used to Public Private Partnership agreement on valorisation of cultural and natural heritage. To summarise, CIAK will enable policymakers from tourism and screen sectors to work together for the first time, closing the knowledge gap in understanding the economic benefits of cross sector collaboration for their regions, implementing new models to promote cultural and natural heritage through audio-visual products.


Project duration: 16.04.2018 – 15.04.2020 (24 months)

Total budget: € 888.796,70

ERDF funding: € 755.477,20 (EU co-financing)

Programme website:

Project website:

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Further Information: Cristina Piscitelli- Project Manager

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